POWater is a beverage company which goal is to promote child health by helping to increase water intake for kids between the ages of 8-12 years of age. POWater has no sugars, sweeteners or any artificial flavoring. It is water that is enhanced with vitamins and nutrients. Our goal was to create a unique, fun and energetic packaging to attract the kids and yet with the health benefits of the brand attract the parents to purchase POWater as well.
Scope: Research & Insights, Positioning, Naming, Branding & Identity, Illustration, Packaging Design