Candy Rush

Candy Rush a fictitious vintage candy boutique located in the upper east side NYC. The sweets of this Parisian-styleconfectionery are delicious, and our job was to make the brand feel sophisticated, high-end and feminine. CandyRush caters to affluent professional women in their 30's to 40's.
Scope: Research & Insights, Re-brand Strategy & Positioning, Naming, Branding & Identity, Print & Packaging